Works collaboratively with other Airports Authority organizations to identify and implement new sources of non-airline revenue. Performs strategy formulation, business plan development and implementation planning, for new revenue opportunities to help position non-airline business activities/ventures within the Airports Authority for competitive advantage and success and to increase non-airline business revenue. Develops and manages the implementation of processes to strategically adapt to new market trends, consumer demands, or technological advancements. Identifies innovative revenue generation methods, such as adjusting pricing strategies, introducing new products or services, or optimizing existing monetization channels to drive non-airline revenue, and promote growth. M